How to Make the Most of New Year Instructions

The New Year symbolises a fresh start, particularly when it comes to buying and selling houses. When the hustle and bustle of Christmas draws to a close and those New Year celebrations end, our focus inevitably turns to the year ahead. And for increasing numbers of us, those New Year plans mean a big move.   

The figures from January 2019 revealed an emerging trend in New Year property instructions, with new instructions up 12% year on year.  

The festive period itself is a booming time for property searches, too. One of the busiest days of the year for online property searches is Boxing Day. Last year over 25m pages were viewed on Rightmove on this day alone.  

So, now is the perfect time for estate agents to put plans into place to ensure that they hit the ground running in the New Year. But what can agents do to increase their chances over the coming weeks?

How should agents prepare for a spike in instructions in the New Year?  

The upsurge in instructions around the New Year presents a massive opportunity for agents, but it’s one that agents need to fully prepare for, to achieve the best possible results.  

Agents looking to get ahead in the New Year should not overlook the potential of home mover data. Home mover data, such as the information available from TwentyEA, provides invaluable insights into local trends and vendor behaviour, enabling agents to accurately predict the actions of home movers in their area.  

Using home mover data, agents can tailor campaigns to vendors who are likely to be considering switching agent, as well as those expected to put their home on the market. And with over 3,000 branches now using TwentyEA's home mover data to inform their strategies, agents need to ensure that their competitors aren't one step ahead. 

It won’t be long before those New Year’s resolutions are made, so time is of the essence for agents wanting to ensure that their brand is the one that immediately springs to mind.  

Get three months free with our Christmas offer! 

Interested in finding out how home mover data might benefit your company? Don’t miss our Christmas offer. Sign up for a six month contract before 18th December 2019, and you’ll get your first three months completely free.  

Plan for the New Year using the data that really matters. Request your demo here.